When will South Korea require AI-generated ads to be labeled?

South Korea will require AI-generated ads to be labeled starting in early 2026.

What types of AI ads are targeted by South Korea's new regulations?

The regulations target AI-generated ads featuring fabricated experts, deep-faked celebrities, and deceptive endorsements for products like food and pharmaceuticals.

What actions will South Korea take against deceptive AI ads?

South Korea will enhance screening, impose punitive fines, and hold platforms responsible for ensuring advertisers comply with AI labeling rules.

Home / Technology / South Korea Fights AI Ad Deception

South Korea Fights AI Ad Deception

11 Dec, 2025

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Summary

Advertisers must label AI-generated ads starting next year.
New law targets deepfakes and fabricated endorsements.
Fines and stricter penalties aim to curb deceptive promotions.

South Korea is set to mandate labels on advertisements created using artificial intelligence technologies from early 2026. This initiative aims to combat a growing wave of deceptive promotions, including those featuring fabricated experts or deep-faked celebrities endorsing various products.

Officials have announced plans to enhance the screening and removal of problematic AI-generated ads, alongside the imposition of punitive fines. These measures are crucial due to the increasing risks posed to consumers, particularly older individuals who may find it challenging to discern AI-generated content from genuine material.

The government intends to amend relevant laws to enforce AI labeling, with platform operators also becoming responsible for advertiser compliance. This move reflects a broader effort to maintain market order and protect citizens in the evolving digital landscape.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.