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Mystery Walkman Tease Steals Spotlight from New High-End Players
4 Nov
Summary
- Two new Sony digital audio players, NW-WM1AM3 and NW-WM1ZM3, are now on sale.
- The premium NW-WM1ZM3 model boasts high-end materials and a high price tag.
- A teased retro Walkman accessory launch is generating more excitement than the new players.

Sony has introduced two new high-fidelity digital audio players, the NW-WM1AM3 and NW-WM1ZM3, continuing the legacy of its iconic Walkman brand. These devices, featuring 5.5-inch screens and 35-hour battery life, support Wi-Fi and onboard music playback, with 256GB of expandable storage. They also incorporate Sony's DSD Remastering Engine to upscale audio quality.
The NW-WM1ZM3 stands out with its premium construction, incorporating materials like oxygen-free copper and gold-plated screws, and custom Kimber Kable wiring. This model retails for $5,899 / £4,299 / AU$6,499. Its counterpart, the NW-WM1AM3, is priced at $2999 / £2,099 / AU$3,999, offering similar sound specifications but with less emphasis on exotic materials.
However, the excitement surrounding these new players has been significantly eclipsed by a new, yet-to-be-unveiled Walkman product teased by Sony. Set for a reveal on November 5, this mystery device is widely anticipated to be a retro-inspired headphone accessory, reminiscent of classic Walkman models. This tease capitalizes on the growing trend of retro audio technology and nostalgia marketing, a space where Sony, with its strong Walkman brand recognition, is well-positioned to innovate.