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Sony's Last Premium TVs Before TCL Merger
27 May
Summary
- Sony introduces Bravia 9 II and 7 II premium TVs.
- These mark Sony's final high-end sets before merger.
- The new TVs start at $3,600 and $1,600 respectively.
Sony Group Corp. has introduced two new high-end televisions: the Bravia 9 II and the Bravia 7 II. These premium sets are expected to be the last released by Sony before its home theater business merges with TCL Electronics Holdings Ltd. next year. The Bravia 9 II will retail starting at $3,600, while the Bravia 7 II will begin at $1,600.
The forthcoming merger signifies a major shift for Sony's renowned home theater division. This integration with TCL, a prominent player in the electronics market, is set to reshape the landscape of premium television offerings. Further details regarding the merger's implications for product lines and consumer access are anticipated.
This announcement comes as Sony continues to innovate within the premium television segment. The new Bravia models are poised to offer advanced features and superior picture quality, reflecting Sony's commitment to the home entertainment market, even as a significant business transition approaches.
