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Sony's Neck Fan Heats Up US Market
30 Jun
Summary
- Sony's wearable device offers customizable heating and cooling.
- It operates quietly and can last up to 15 hours on cool.
- Priced at $260, it's a premium option for personal climate control.

As heat waves intensify across the US, Sony Electronics is launching its Reon Pocket Pro Plus wearable device in the market this July. Previously available in Japan, this 8.7-ounce gadget is designed to be worn discreetly around the neck, featuring a stainless steel plate that contacts the skin for temperature adjustment.
Users can manually set temperatures between 41 and 104 degrees Fahrenheit via a mobile app or the device. A smart mode utilizes sensors on the unit and an optional environmental tag to automatically regulate temperature based on user preferences and ambient conditions. The device operates silently, a significant advantage for discreet use.
The Reon Pocket Pro Plus offers up to 15 hours of battery life on its cool setting in smart mode, with a full recharge taking approximately 3 hours and 20 minutes. While comfortable and lightweight, the neckband's material could be softer, and maintaining skin contact requires minimal upper-back movement, making it ideal for walking or hiking rather than strenuous activity.
With a retail price of $260, the Reon Pocket Pro Plus is positioned as a premium personal cooling and heating solution. This cost is considerably higher than other handheld fans on the market. The package includes the device, a tag sensor, an air vent cover, and a USB-C cable, along with free shipping and a 30-day return policy.