Home / Technology / Sony & Honda Unveil New EV Concept at CES 2026
Sony & Honda Unveil New EV Concept at CES 2026
1 Jan
Summary
- Sony Honda Mobility will reveal a new electric vehicle concept.
- The Afeela 1 electric car is priced at a substantial $89,900.
- CES 2026 will feature pre-production Afeela 1 models and a new concept.
Sony Honda Mobility is preparing to present an all-new concept model at CES 2026, focusing their press conference on electric vehicles. This marks a shift from previous years, where the event covered broader Sony Corporation plans.
The joint venture's Afeela 1 electric car, previously known as Vision-S, has been evolving since CES 2020. Despite its advancements, the Afeela 1 carries a significant price tag starting at $89,900, with early impressions suggesting it struggles to keep pace with current industry innovations.
At CES 2026, Sony Honda Mobility will display several Afeela 1 pre-production units in various colors, alongside the highly anticipated new concept vehicle. The event streams live on January 5 at 8 PM ET via the Afeela YouTube channel.
