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Social Media Giants Face New Challengers
21 Nov
Summary
- TikTok's usage increased significantly, defying potential bans.
- WhatsApp and Reddit also showed notable user growth recently.
- Facebook and YouTube remain dominant for daily use by users.
New survey data indicates significant shifts in social media platform usage, highlighting the continued rise of TikTok. This short-form video platform has seen its user base expand, even amidst ongoing discussions about its presence in app stores. Other platforms like Meta's WhatsApp and the community forum Reddit also reported growth in their user numbers over the past few months.
Established giants YouTube and Facebook maintain their dominance in terms of daily active users, with 84% and 71% of respondents respectively reporting consistent engagement. However, platforms like Snapchat and X have experienced a noticeable dip in their user statistics, suggesting a dynamic and competitive environment in the social media space.
The report also examined emerging platforms, with Meta's Threads showing a presence among users, alongside newer decentralized options. These findings underscore a changing user preference and engagement pattern across the diverse array of available social media services.
