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Snapchat Bans AI Slop, Prioritizes Human Creators
31 Jul
Summary
- Snapchat will no longer reward fully AI-generated videos on Spotlight.
- The platform prioritizes authentic creativity and personal storytelling from real people.
- Creators can still use AI tools for enhancing or editing their content.
Snapchat has announced a significant policy update, stating it will no longer reward fully AI-generated videos on its Spotlight feature. This move aims to combat the rise of low-quality "AI slop" and re-center the platform on authentic human creativity.
Effective immediately, Snapchat's recommendation systems will exclusively feature videos created by real individuals. The company believes in the enduring value of original perspectives and personal narratives shared directly by users.
This decision aligns with a broader industry trend. Companies like LinkedIn and Substack have implemented measures to identify and manage AI-generated content. Meta also recently removed an AI photo editing feature for Instagram after facing backlash.
Snapchat's updated policy emphasizes a commitment to original posts that highlight genuine human creativity. While AI-generated content is being deprioritized for rewards, creators are still permitted to use Snapchat's AI tools for enhancing and editing their submissions.
