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Telephoto Triumph: Cameras Now Rule Smartphone Design
1 Feb
Summary
- Smartphone camera competition intensifies with focus on telephoto lenses.
- Photo quality is a key factor for over half of US flagship phone buyers.
- Manufacturers experiment with hardware and AI to enhance zoom capabilities.

Smartphone manufacturers are locked in an intense competition, particularly focusing on telephoto camera technology. Early innovations like Samsung's "Space Zoom" sparked debate, but the focus has since shifted to practical improvements and varied hardware solutions.
Companies are now exploring higher resolutions, dual telephoto lenses, and even continuous optical zoom. Some manufacturers are also producing add-on telephoto extender lenses, offering significantly increased optical zoom capabilities beyond the phone itself.
Recent trends show a move towards shorter, more practical optical zooms (3-4x) on flagship devices. These newer telephotos utilize larger sensors and faster apertures, delivering superior low-light performance and natural bokeh, often making them the preferred camera on a device.




