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TVs Get Smarter: AI Transforms Your Viewing Experience
24 Oct
Summary
- Smart TV AI manages hardware settings and offers conversational assistance.
- AI features include onscreen awareness and generative wallpaper creation.
- Samsung leads with real-time interactive tools for actors and translations.
Modern Smart TVs now feature artificial intelligence to enhance user experience, primarily managing hardware settings and providing conversational assistance. These AI capabilities extend to onscreen contextual awareness, personalized content recommendations, automatic picture and sound adjustments, and even generative art for custom wallpapers.
Samsung distinguishes itself with its Vision AI Companion, offering real-time program summaries, direct app shortcuts, and generative wallpaper options. Its upgraded Bixby assistant, powered by Gemini, enables natural conversations and follow-up questions. Samsung also provides Live Translate for real-time subtitles and AI Soccer Mode Pro for sports viewing, alongside automated picture and sound calibration.
LG balances its AI features with a focus on picture and sound optimization through its AI Service Menu, including AI Picture Pro and Acoustic Tuning. While it offers basic voice controls and integration with external assistants, its internal AI Concierge focuses on keyword recommendations and basic TV controls.
Televisions from Hisense, TCL, and Sony primarily utilize the Google TV platform, with Gemini handling searches, smart home commands, and generative screensavers. However, these platforms lack direct onscreen context awareness. Hisense supplements this with proprietary controls for contrast, resolution, and audio, while TCL and Sony rely solely on Gemini for AI functionalities.
