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Samsung TV Transforms into Guitar School with Fender
13 Jan
Summary
- Samsung and Fender launch 'Fender Play TV' app for guitar lessons.
- App available on new Samsung TVs in early 2026; older models to be updated.
- Service aims to reduce beginner guitar dropout rates with structured lessons.
Samsung Electronics has unveiled 'Fender Play TV,' a dedicated guitar learning platform developed in collaboration with musical instrument giant Fender. This innovative app is set to be integrated into Samsung TVs and smart monitors released in the first half of 2026, with support planned for older models through future software updates.
The service is a direct response to the statistic that 90% of guitar beginners abandon their lessons. Fender Play TV offers structured curricula for electric guitar, acoustic guitar, bass, and ukulele. Lessons cover fundamental skills such as holding the instrument, tuning, chord progression, and reading tablature, making it accessible for absolute beginners. A unique 'Jam Mode' allows users to simulate performing with a virtual band.
This initiative redefines at-home music education by utilizing the superior visual and audio capabilities of modern televisions, moving beyond the limitations of smaller mobile screens. Fender, a brand synonymous with rock legends, aims to make learning an instrument more engaging and effective. Samsung views its TVs as evolving beyond mere content consumption devices to become central hubs for various home activities, including education and personal development.
