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Samsung Shelves Ballie Robot: Fun Companion Won't See Market
8 Jan
Summary
- Samsung has indefinitely shelved its Ballie household companion robot.
- The planned summer 2025 release window for Ballie has passed.
- Ballie will continue as an internal 'innovation platform' for Samsung.

Samsung has officially shelved its highly anticipated Ballie household companion robot, meaning the cute, rolling device will not be released as a consumer product in the foreseeable future. The planned summer 2025 release window has come and gone without the gadget hitting the market.
Instead of a public launch, Samsung has designated Ballie as an "active innovation platform" for internal use. A company spokesperson stated that the robot's years of real-world testing continue to influence the design of spatially aware and context-driven experiences, particularly in smart home intelligence and ambient AI.
This indefinite shelving marks the end of a six-year journey since Ballie's debut at CES 2020. While a slim chance of a future market release remains, it appears unlikely, especially given the current economic climate and rising manufacturing costs for components like RAM, prompting greater caution in bringing experimental products to full production.




