OLED Showdown: Samsung S95H vs LG G6

The Samsung S95H (S99H in the UK) and LG G6, the latest flagship OLED TVs, have been put head-to-head, continuing the rivalry of their predecessors. Both models deliver exceptional picture quality, with distinct strengths that cater to different viewing preferences and environments. The LG G6 stands out with its bolder, more saturated colors and superior black level performance, especially noticeable in brighter settings. Its glossy screen contributes to crisper textures and more impactful contrast. On the other hand, the Samsung S95H offers a more natural color reproduction and excels in dark room viewing, presenting better contrast balance and deeper black tones, though it can sometimes exhibit black crush. Its anti-glare screen is highly effective, making it a top contender for bright rooms. Gaming performance is superb on both.

In color reproduction, the S95H/S99H leans towards natural, true-to-life hues, while the G6 opts for a more vibrant, dazzling display, particularly with reds. Measurements show similar color accuracy and gamut coverage for both TVs as of July 3rd, 2026. For dark room viewing, the G6 preserves richer blacks and textures, while the S95H/S99H provides a more uniform picture but can suffer from black crush. Brightness tests reveal both TVs surpass 2,700 nits peak HDR brightness, with the G6 reaching over 3,000 nits. The S95H/S99H generally appears brighter in large white areas and lighter colors, yet the G6 often conveys a greater sense of depth and impact through its richer colors and contrast. Reflection handling is a strong suit for the S95H/S99H, but the G6 also performs admirably, maintaining richer blacks. Ultimately, the choice hinges on whether one prioritizes the G6's Dolby Vision, bolder colors, and bright-room contrast, or the S95H/S99H's HDR10+, out-of-the-box accuracy in dark rooms, and superior reflection management. Pricing also plays a significant role, with the LG G6 currently being cheaper in the UK and Australia.