What is the expected price of the Galaxy S26 Ultra?

The Galaxy S26 Ultra is expected to debut at a price similar to its predecessor, around $1,299 in the United States.

Why might the Galaxy S26 Ultra have fewer discounts?

Soaring demand for AI chips has reportedly tripled the cost of RAM, forcing Samsung to potentially reduce discounts and pre-order incentives to maintain profitability.

What kind of incentives has Samsung offered in the past?

Historically, Samsung has offered storage upgrade bonuses, generous trade-in savings, bundled accessories like Galaxy Buds, and Galaxy Store credits with flagship launches.

Home / Technology / Galaxy S26 Ultra Price Hike? RAM Costs Soar!

Galaxy S26 Ultra Price Hike? RAM Costs Soar!

26 Jan

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Summary

Galaxy S26 Ultra price may stay similar to predecessor at $1,299.
RAM costs for S26 Ultra are reportedly set to triple due to chip demand.
Fewer discounts and pre-order incentives are expected for the S26 Ultra.

Galaxy S26 Ultra Price Hike? RAM Costs Soar!

Samsung's next flagship, the Galaxy S26 Ultra, is rumored to debut at approximately $1,299, mirroring its predecessor's price. Despite this expected price stability in the United States, the cost of essential components is dramatically increasing.

The surge in demand for High-Bandwidth Memory (HBM) and server-grade DDR5 chips, driven by the AI boom, is impacting the availability and price of mobile RAM. Consequently, the LPDDR5X RAM slated for the Galaxy S26 Ultra is projected to triple in cost.

To maintain profitability amidst these rising expenses, Samsung may significantly scale back on promotional offers. This could mean fewer storage upgrade bonuses, reduced trade-in savings, and a decrease in bundled accessories like Galaxy Buds or Watches, as well as fewer Galaxy Store credits.