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Samsung Bets Big on Physical AI with New Robotics Unit
21 Jul
Summary
- Samsung has established a new Robotics eXperience (RX) division.
- Dongkun Lee, formerly of Hyundai, will lead the RX division's strategy.
- Samsung plans to manufacture humanoid robots starting this year.
Samsung has established a new division named RX, or Robotics eXperience, to consolidate all its robotics initiatives. This strategic move is led by Dongkun Lee, who joined Samsung as an Executive Vice President in May and previously oversaw Hyundai's robotics strategy, including its acquisition of Boston Dynamics.
While RX will be based in Samsung's Seoul facilities, the company intends to establish robotics research hubs in the United States, China, and Japan. This expansion aims to leverage local expertise and signals Samsung's serious commitment to developing physical AI technologies.
This strategic focus aligns with industry trends, as companies like Hyundai and Alphabet have also made significant investments and integrations in robotics. Samsung plans to commence the manufacturing of humanoid robots sometime this year, supported by a substantial investment of 19 trillion Korean won ($13 billion) for new production facilities in Gumi, Korea.
