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Samsung S25 Ultra: AI Powerhouse or Iterative Upgrade?
28 Nov
Summary
- The Samsung Galaxy S25 Ultra starts at $1,299 with an upgraded camera.
- New AI features enhance photo editing and offer faster search results.
- Despite iterative upgrades, it remains a premium choice for users.
- The device features a more durable Corning Gorilla Armor 2 display.

The Samsung Galaxy S25 Ultra has been released, starting at $1,299, and is positioned as the company's ultimate smartphone. It features a more robust display, an enhanced camera system with advanced editing tools, and the latest Qualcomm processor. This new model builds upon Samsung's AI advancements from the previous year, aiming to lead the smartphone market with innovative features.
Testing over the past month reveals modest year-over-year changes, making it a safe, iterative upgrade. However, for users with phones three to four years old, the S25 Ultra presents a compelling option. Notable design tweaks include a lighter build, making it the thinnest Galaxy S Ultra to date, and the integration of Corning Gorilla Armor 2 for improved screen durability.
Under the hood, the new Qualcomm Snapdragon 8 Elite chip for Galaxy significantly boosts NPU performance for AI tasks. This translates to faster on-device AI features like Generative Edit and quicker Gemini search results. The phone also offers an enhanced Gemini-Bixby hybrid AI agent, capable of handling conversational commands across various apps, reinforcing Samsung's current leadership in AI-powered smartphones.




