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Actors' Union Backs AI Policy, Demands Consent
27 Mar
Summary
- SAG-AFTRA supports national AI policy, seeking performer protections.
- Union insists on consent for AI use of likenesses and voices.
- Framework aims for responsible AI and worker benefits via licensing.
SAG-AFTRA has publicly endorsed the Trump administration's National Policy Framework for Artificial Intelligence. The union emphasizes that performers' likenesses and voices should not be used without explicit consent. They believe this framework will promote responsible AI development and ensure that creative workers share in the benefits derived from artificial intelligence technologies.
The union advocates for the continued strength of free-market licensing, alongside their ability to collectively bargain for appropriate licensing terms and fair revenue distribution. SAG-AFTRA also strongly supports the framework's call for federal legislation to combat digital replica abuse, while simultaneously upholding First Amendment safeguards.
This initiative follows an executive order from December that precluded states from enacting their own AI protections. The policy framework now urges Congress to pass legislation addressing parental controls, intellectual property rights, and First Amendment protections, alongside workforce development and innovation.
