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Retailers Slash Prices on iPhone 16 Pro Ahead of iPhone 17 Unveiling
15 Aug
Summary
- Retailers offering £100 ($135) discounts on iPhone 16 Pro and Pro Max models
- iPhone 16 and 16 Plus also seeing price cuts in anticipation of iPhone 17 launch
- Prices for iPhone 16 Pro start at £899 ($1,220) instead of £999 ($1,356)

As the highly anticipated iPhone 17 series prepares to launch on September 19th, retailers in the UK are offering substantial discounts on the current iPhone 16 Pro and Pro Max models. According to the article, several major retailers, including Currys, John Lewis, and Argos, have knocked £100 ($135) off the prices of various iPhone 16 Pro and Pro Max configurations.
The 128GB iPhone 16 Pro, which typically sells for £999 ($1,356) at Apple, is now available for £899 ($1,220) at these retailers. Similar discounts apply to the higher storage models, with the 256GB version priced at £999 ($1,356) instead of £1,099 ($1,491), and the 512GB and 1TB models seeing £100 ($135) reductions as well.
The larger iPhone 16 Pro Max is also benefiting from these price cuts, with the 256GB model costing £1,099 ($1,491) instead of £1,199 ($1,627), and the 512GB and 1TB versions seeing similar £100 ($135) discounts.
In addition to the Pro models, the regular iPhone 16 and 16 Plus are also experiencing price drops in anticipation of the iPhone 17 launch. Retailers are offering the 128GB iPhone 16 for £699 ($948.60), a £100 ($135) reduction from Apple's £799 ($1,084) price.
These discounts provide an opportunity for consumers to purchase the current-generation iPhones at a lower cost before the new models are unveiled. However, it's important to note that once the iPhone 17 series is announced, the iPhone 16 Pro and Pro Max models will likely be discontinued, and the remaining iPhone 16 and 16 Plus models will see further price reductions.