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Reebok's New Smart Glasses Ditch Cameras for Everyday Wear
16 Apr
Summary
- Reebok introduces prescription-ready smart glasses, supporting various lens types.
- New Reebok glasses feature a camera-less design for user privacy and comfort.
- These lighter, redesigned smart glasses aim for broader mass-market appeal.
Reebok has introduced a new collection of six frames in its Optical line, designed to be smart-ish audio glasses that accommodate prescription lenses, including progressive and bifocal options, as well as blue-light filtering. Unlike previous sporty iterations, these new glasses feature a more mainstream aesthetic. A key design choice is the deliberate exclusion of a camera, addressing potential privacy concerns and user awkwardness, according to Lucyd, the partner company.
This latest generation boasts a smart hinge for automatic power on/off functionality and an updated touch-based user interface for managing calls, volume, and voice assistants. Weighing approximately 1.2 ounces (34g), the new Reebok glasses are 20% lighter than their predecessors, with two models offering a "slim sizing" option for narrower faces.
The release of these accessible smart glasses indicates a significant opportunity perceived by tech and apparel brands in the burgeoning smart eyewear sector. The new Reebok collection is priced at $250, with further availability details to be announced.
