Home / Technology / Reddit's UK Surge: Overtakes TikTok, Embraces Human Content
Reddit's UK Surge: Overtakes TikTok, Embraces Human Content
3 Jan
Summary
- Reddit is now Britain's fourth most visited social media site.
- Its popularity is fastest growing among younger internet users.
- Google's algorithm shift and AI training deals boosted Reddit's reach.
Online discussion platform Reddit has emerged as Britain's fourth most frequented social media service, overtaking TikTok and experiencing an 88% increase in UK user reach over the past two years. This surge is notably pronounced among younger users, with the platform ranking as the sixth most visited organization by 18-24 year olds in the UK.
Several factors underpin Reddit's rising prominence, including a shift in Google's search algorithms to prioritize helpful content from forums and a recent data-licensing deal with Google for AI model training. This has positioned Reddit as a key source for AI overviews, likely directing more users to its forums. The platform also benefits from a growing preference among younger internet users for authentic, human-generated reviews and opinions.
Reddit's UK user base, the second largest globally, is now gender-balanced and increasingly includes Gen Z women seeking advice on diverse life stages. Popular subreddits cover topics from parenting and skincare to Premier League football and women's sports. The platform's raw, honest nature is highlighted as an antidote to increasingly prevalent AI-generated content, distinguishing it as a space for genuine human interaction and opinion.
