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RAM Crisis: Phone Prices Soaring
16 Jun
Summary
- Memory is now the most expensive phone component, over 50% of hardware costs.
- Phone prices are increasing and will continue to rise into next year.
- End-of-year sales may not offer typical discounts due to rising costs.

The ongoing RAM crisis is significantly impacting consumer electronics, with memory emerging as the most expensive component in smartphones. This component can now account for over half of a device's total hardware bill, leading to widespread price increases for phones.
Industry experts predict these rising costs will persist into the following year. Consequently, consumers hoping for substantial discounts during the upcoming year-end sales events, such as Black Friday, may be disappointed. Discounts might only offset recent price hikes, or fall short of previous bargain levels.
While some analysts suggest potential relief by late 2027 or early 2028, driven by increased Chinese production and a possible slowdown in AI demand, these projections face uncertainties. Trade policies and performance parity of new chips could alter the market landscape.
Furthermore, concerns exist that some industry leaders may be using the crisis to encourage immediate purchases. This underscores the unpredictable nature of the market, with rising SSD prices also contributing to overall tech cost inflation. Consumers are advised to monitor events like Prime Day for potential indicators of future sales trends.