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Software Updates Turn Gadgets Into Ads
15 Jul
Summary
- Companies add ads via software updates to products already sold.
- Samsung refrigerators and vehicles display ads after updates.
- Users can often disable ads, but the practice raises concerns.
Many consumers are finding that products they've purchased are now displaying advertisements through unsolicited software updates. Samsung's Family Hub refrigerators, initially intended as connected kitchen hubs, now show rotating ads on their Cover Screens. Samsung states these ads can be disabled without affecting other features and that users have found value in the widget, with only a small percentage opting out.
Similarly, drivers of Jeep, Ram, and Chrysler vehicles may have encountered promotional messages on their infotainment screens via Stellantis' Uconnect system. The automaker clarified that while they use an in-vehicle messaging system for important alerts like recalls, promotional messages were paused in late 2025 and are not planned for the future. Windows 11 computers also display promotional content on the lock screen and within the Start menu.
This trend signifies a shift where companies can alter product functionality post-purchase, transforming screens into ad platforms. Consumers are advised to thoroughly review product settings, particularly menus related to ads and recommendations, both during setup and after software updates. Understanding these settings can help mitigate unwanted promotional content on devices that have already been paid for.
