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Startup Bets Big on Privacy-First Smart Glasses
6 Jul
Summary
- Even Realities secured $150 million in pre-Series B funding.
- The company focuses on display-first smart glasses, omitting cameras.
- Smart glasses offer a privacy-first design with encrypted data.
Even Realities, founded by former Apple engineers, has secured $150 million in a pre-Series B funding round, valuing the company at $1 billion. The Shenzhen-headquartered startup is focusing on developing smart glasses that prioritize display technology and user privacy, deliberately omitting cameras. Their latest model, the G2, features a heads-up display controlled by a companion ring, feeding information directly into the wearer's line of sight.
Central to Even Realities' philosophy is a commitment to privacy, with features like voice-to-text transcription and encrypted data to meet strict European standards. The company has invested heavily in its proprietary optical technology, Even HAO, to enhance the display performance. While manufacturing in China, Even's primary markets are the U.S., Japan, South Korea, the Middle East, and Europe, with U.S. users comprising over half its customer base.
