Apple Opens Messages to First AI Chatbot

Poke, a startup simplifying AI agent use via text, has achieved a significant milestone by becoming the first AI agent approved for Apple's Messages for Business. This platform, previously exclusive to established businesses, now accommodates AI agents, expanding Apple's messaging capabilities beyond traditional customer service.

Poke, launched in March, caters to everyday users lacking technical expertise, managing tasks such as daily planning, calendar management, health tracking, and smart home control. To date, the AI has facilitated approximately 100 million messages across SMS, Telegram, and WhatsApp, and will now add iMessage to its supported platforms.

The integration comes just ahead of Apple's anticipated Worldwide Developers Conference, where further AI advancements are expected. Poke's presence on the Messages for Business platform allows consumers to interact with businesses through iMessage, streamlining requests for information, support, or scheduling without phone calls.

This move introduces a new revenue stream for Apple, as Poke will pay on a per-user basis, a model described as significantly more affordable than competitors facing regulatory changes. Gaining Apple's approval involved demonstrating live support capabilities, clear AI identification, and adherence to Apple's interface guidelines, a process that took several months.

While Apple's WWDC plans regarding AI agents remain unconfirmed, Poke is currently inviting existing users to transition to the iMessage experience. This strategic approval highlights Apple's potential embrace of AI agents within its messaging ecosystem.