Pinterest Launches AI Chatbot for Shopping

Pinterest has unveiled 'Ask Pinterest,' an experimental, standalone application exploring a conversational AI approach to shopping and product discovery. This AI-powered chatbot aims to expand visual discovery beyond the main app by allowing users to ask natural language questions for personalized recommendations and inspiration.

The 'Ask Pinterest' app can handle complex queries, such as planning a dinner party or furnishing a room, and leverages users' saved Pins and Boards. The company plans to use insights from this app to build future AI-powered experiences for its main platform.

Alongside the consumer-facing app, Pinterest announced several AI updates for marketers. These include a beta AI assistant in Ads Manager, the Performance+ creative AI model for ad optimization, and the MCP infrastructure layer for standardized campaign management with third-party tools.

Pinterest's Chief Business Officer, Lee Brown, stated that future discovery will be driven by context, taste, and trusted recommendations, an area where Pinterest sees a unique advantage.