Home / Technology / Peacock Soars with Dolby Vision & Atmos for Sports
Peacock Soars with Dolby Vision & Atmos for Sports
6 Jan
Summary
- Peacock will support Dolby Vision HDR and Dolby Atmos for live sports.
- The upgrade will be rolled out for Sunday Night Football, MLB, and NBA in 2026.
- This enhancement aims to make sports coverage more realistic and immersive.
Starting in 2026, Peacock plans to elevate its live sports broadcasts by incorporating Dolby Vision high dynamic range and Dolby Atmos object-based surround sound. This significant audiovisual upgrade will be progressively implemented across its coverage of Sunday Night Football, Major League Baseball, and the National Basketball Association.
This initiative represents a substantial commitment to enhancing the visual and auditory fidelity of sports content on the streaming service. Dolby Vision optimizes picture quality scene-by-scene for greater color depth and realism, while Dolby Atmos introduces an immersive height dimension to surround sound, especially with compatible audio systems.
The introduction of these premium formats coincides with Peacock's increased emphasis on live sports programming, including its significant investment in NBA and WNBA rights, and its new Sunday MLB coverage. These enhancements aim to provide subscribers with a more compelling and immersive viewing experience, justifying the platform's recent subscription price adjustments.
