What is Oura's 'calm tech' philosophy?

Oura's 'calm tech' philosophy focuses on providing health insights passively, aiming to reduce user anxiety and promote a more balanced relationship with technology.

How popular are smart rings like Oura?

Smart ring sales have surged, more than doubling in 2024 and capturing a significant majority of the US fitness tracker revenue.

What role does AI play in Oura's smart rings?

Oura uses an AI-powered advisor to offer personalized, supportive insights and recommendations for behavior change based on user data.

Home / Technology / Oura CEO: Wearable Rings Are Calm Tech

Oura CEO: Wearable Rings Are Calm Tech

25 Nov

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Summary

Smart rings sales more than doubled in 2024.
Oura aims for 'calm tech' to reduce anxiety.
Oura's AI advisor offers tailored health insights.

Oura's CEO, Tom Hale, is pioneering a 'calm tech' philosophy in the booming smart ring market. Sales have surged, more than doubling in 2024 to an anticipated 4 million units, with smart rings now dominating US fitness tracker revenue. Hale emphasizes that Oura devices aim to be unobtrusive, providing data passively to foster a healthier relationship with technology.

This contrasts with many wearables that generate constant notifications and anxiety. Oura's approach focuses on synthesizing sleep and activity data, offering insights through an AI-powered advisor. The company prioritizes behavior change over simply measuring body metrics, encouraging users to understand their bodies holistically.

With over 5.5 million rings sold and a commanding market share, Oura is a leader in this space. Their strategy emphasizes innovation and intellectual property, aiming to guide users toward better health choices for a better life, rather than making extreme longevity promises.

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