OpenAI Launches Sora, an AI-Powered Video App with Cameo Feature

On October 1st, 2025, OpenAI has unveiled its highly anticipated new AI video app called Sora. The launch comes just a day after Wired reported that the company was preparing to release a new social video app.

Sora is powered by OpenAI's latest Sora 2 video generation model, which enables users to create personalized videos. One of the app's key features is the "Cameo" function, which allows users to add their own likeness to the generated videos.

At the moment, Sora is only available on iOS, with no word yet on when it might arrive on Android. However, those who receive an invite from OpenAI will be able to download the app and invite four of their friends to join.

The launch of Sora marks a significant step forward in OpenAI's efforts to push the boundaries of AI-powered content creation. The app's unique features and the company's reputation for innovative technology are likely to generate significant interest among early adopters and tech enthusiasts.