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OpenAI Reins in Sora App's Use of Copyrighted Characters
4 Oct, 2025
Summary
- OpenAI to give rightsholders more control over character generation
- Sora app generating more content than expected, may share revenue
- Lawsuits likely to follow from Hollywood's anger over character use
In a recent update, OpenAI CEO Sam Altman has announced changes to the company's Sora AI video app in an effort to address concerns from entertainment companies and other rightsholders. The app, which has been generating a flood of content featuring recognizable characters and intellectual property, has enraged some Hollywood executives, with lawsuits likely to follow.
To address these issues, OpenAI will now give rightsholders more granular control over the generation of characters, similar to the opt-in model used for individual likenesses. The company is also exploring a revenue-sharing model that would allow rightsholders to monetize the user-generated content featuring their characters or IP.
