Home / Technology / OpenAI Powers India's AI Commerce Revolution
OpenAI Powers India's AI Commerce Revolution
19 Feb
Summary
- OpenAI partners with Pine Labs to integrate AI into payment systems.
- The collaboration aims to automate settlement and invoicing workflows.
- This move accelerates AI-driven commerce and fintech innovation in India.

OpenAI is partnering with Indian fintech firm Pine Labs to embed AI into its payments infrastructure, focusing on automating settlement and invoicing processes. This collaboration aims to accelerate AI-driven commerce within India, a key growth market for OpenAI. The partnership will integrate OpenAI's APIs into Pine Labs' systems, enhancing AI-assisted settlement, reconciliation, and invoicing for merchants and corporate clients.
Pine Labs is already utilizing AI to significantly reduce settlement times internally, cutting hours to minutes. Through this alliance, the company intends to extend these AI-driven efficiencies to its business customers, particularly for business-to-business use cases like invoice processing and payments orchestration. While fully autonomous, agent-led payment workflows might see faster adoption overseas due to differing regulations, India is expected to adopt a more gradual approach focused on AI-assisted commerce.




