Why did OpenAI discontinue the Instant Checkout feature in ChatGPT?

OpenAI discontinued Instant Checkout because its initial version did not offer the level of flexibility it aimed for, and the company is focusing on enhancing product discovery instead.

What replaced the Instant Checkout feature in ChatGPT?

While Instant Checkout was removed, OpenAI is rolling out improved product discovery features, including the ability to upload images for inspiration and receive similar item suggestions.

When were the new product discovery features available in ChatGPT?

The enhanced product discovery features are rolling out to all ChatGPT users this week.

Home / Technology / OpenAI Ditches Chatbot Shopping Feature

OpenAI Ditches Chatbot Shopping Feature

29 Mar

•

Summary

OpenAI ended its Instant Checkout feature in ChatGPT.
The feature allowed purchases directly within the chatbot.
Enhanced product discovery tools are now rolling out.

OpenAI has ceased operations for its Instant Checkout feature, a shopping tool integrated into ChatGPT since September 2025. This feature enabled users to buy products from platforms such as Shopify, Etsy, and Walmart directly within the chatbot interface, simplifying the purchasing process. OpenAI stated that the initial version of Instant Checkout did not meet its aspirations for flexibility, and the company intends to shift its focus towards improving product discovery for users.

While Instant Checkout is being retired, users can anticipate enhancements to how they find products. The updated capabilities allow users to upload images for inspiration, receiving suggestions for similar items. These product discovery improvements, including price and review details, are being deployed to all ChatGPT users this week across free, Go, Plus, and Pro tiers. Previous challenges with Instant Checkout reportedly included difficulties in onboarding merchants and inaccurate data regarding shipping and stock availability.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.

OpenAI Ditches Chatbot Shopping Feature

29 Mar

•

Summary

OpenAI ended its Instant Checkout feature in ChatGPT.
The feature allowed purchases directly within the chatbot.
Enhanced product discovery tools are now rolling out.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.