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AI Ads Track You: Your Data is the Target
16 Oct
Summary
- Advertisers can upload user lists with emails or phone numbers.
- Targeting requires a minimum list size of 25,000 entries.
- Users can opt-out of personalized ads but current chat data may still be used.
OpenAI is expanding its advertising business within ChatGPT, introducing visual advertisements alongside text-based promos. The system permits advertisers to target users by uploading lists containing personal identifiers such as email addresses and phone numbers. This method requires a minimum of 25,000 entries to form an audience.
Concerns have been raised regarding the handling of uploaded user data, as it is unclear if OpenAI hashes this information, potentially leaving it exposed. The company states that all uploaded files are deleted within 24 hours of data processing. Users have the option to opt out of personalized ads based on their preferences and past activity.
However, OpenAI's policy suggests that ads may still be served based on current conversations, even after opting out of personalized advertising. This continues to be a point of discussion regarding user privacy within the platform.
