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OpenAI's Secret AI Earbuds Leaked by Employee
9 Feb
Summary
- An employee leaked unreleased AI earbuds codenamed Dime.
- A metadata error in an image revealed an FTP link.
- The leak occurred due to an internal marketing dispute.
A former employee has revealed details about OpenAI's unreleased AI earbuds, codenamed Dime, through a leaked video. The employee's frustration with the company's marketing strategy reportedly led to the leak.
The leaked minute-long video showcases the earbuds, which have a glossy metallic finish and pointed sides. They are shown with a pebble-shaped charging case that mirrors the user's expressions. Text overlaying the video includes "dime" and "almost time."
This leak comes after OpenAI allegedly changed its Super Bowl ad at the last minute. The company reportedly opted for a safer advertisement featuring Codex instead of its first hardware product, influenced by stakeholder pressure. This decision contrasted with the more aggressive marketing campaigns from competitors.
OpenAI's marketing decision has been described as timid compared to rivals like Anthropic. The company's advertisement focused on the "intellectual intimacy" of creation, using imagery of math equations and coding, which was perceived as a safe deflection rather than a bold statement.
