OnePlus India CEO Debunks Dismantling Reports

Reports suggesting that OnePlus operations were being dismantled by its parent company, Oppo, have been officially countered by OnePlus India CEO Robin Liu. Liu stated on social media that the company is functioning "as usual" and dismissed the rumors as "false" and "unsubstantiated." This news provides relief to tech enthusiasts and publications that have followed the brand since its inception in 2014. Oppo and OnePlus merged in 2021, with OnePlus becoming a sub-brand, leading to increased similarities between devices from both companies, though OnePlus models maintain their distinct identity.

However, the original reports cited several indicators of OnePlus winding down, including decreased global phone shipments and marketing cutbacks outside China. Analysts noted a decline in OnePlus sales, from 17 million units in the prior year to an estimated 13-14 million in 2024, while Oppo's sales saw an increase. This performance disparity fueled speculation about the potential closure of OnePlus operations. Lingering questions persist about OnePlus's future in markets like the US, where it lacks carrier partnerships and where previous leaks hinted at canceled device models.