Home / Technology / OnePlus 15 to Debut Oppo's LUMO Imaging System, Ending Hasselblad Partnership
OnePlus 15 to Debut Oppo's LUMO Imaging System, Ending Hasselblad Partnership
23 Oct
Summary
- OnePlus ending Hasselblad partnership, adopting Oppo's LUMO imaging system
- LUMO system focuses on improving light, color, and depth processing for realistic images
- OnePlus 15 to retain some Hasselblad-tuned features like Master Mode and color calibration
In the lead-up to the launch of its next flagship smartphone, the OnePlus 15, the company has announced a significant shift in its camera strategy. OnePlus is set to move away from its long-standing partnership with Hasselblad and will instead feature Oppo's new LUMO imaging system on the upcoming device.
According to OnePlus China President Li Jie, this change marks the start of a new phase in the brand's mobile imaging journey. The LUMO platform represents Oppo's latest advancements in smartphone camera technology, focusing on improving the way light, color, and depth are processed to produce more realistic and balanced images.
While the OnePlus 15 will no longer bear the Hasselblad branding, it will retain some elements that users have come to associate with that collaboration, such as the Master Mode, color calibration tuned to Hasselblad's style, and the familiar wide cinematic aspect ratio.
Industry reports suggest that the OnePlus 15 will feature a triple-camera setup with three 50MP sensors, including a main camera with optical image stabilization, an ultra-wide lens, and a periscope telephoto lens capable of 3.5x optical zoom. The device is also expected to support 4K video recording at 120 frames per second, Dolby Vision compatibility, and Pro XDR image processing for enhanced video and still quality.
The OnePlus 15 is anticipated to launch in India around November 2025, with an estimated price of $1,260 (approximately Rs. 1,11,165) for the 16GB RAM and 512GB storage model. This strategic shift signals OnePlus' intention to position its next flagship smartphone as a premium device, competing directly with other high-end brands in the market.
