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NYC Taxis Go Digital: Ride-Sharing Arrives!
21 Apr
Summary
- Yellow taxis in NYC now offer ride-sharing via Via and Curb apps.
- Users can save up to 40 percent on taxi rides with this new service.
- The partnership aims to integrate Via's routing with Curb's market reach.
New York City's iconic yellow taxis are embracing ride-sharing technology through a new partnership between Via and Curb. As of April 21, 2026, New Yorkers can utilize both the Via and Curb mobile applications to hail a yellow taxi with a ride-sharing option. This integration aims to provide more efficient and cost-effective travel, with potential savings of up to 40 percent on taxi rides.
Via's advanced routing platform will optimize multi-passenger journeys, ensuring efficient travel for all. Curb, which has established a significant presence in the NYC taxi market, will leverage its user base and payment infrastructure. Verifone, a technology provider for taxis, is central to this initiative, seeing its role as a platform provider rather than a sole developer.
This strategic alliance allows Via to expand its reach by tapping into Curb's substantial user network, while Curb benefits from Via's expertise in multi-passenger ride optimization. Verifone powers a significant portion of NYC's yellow taxis, facilitating the adoption of such digital services. The revenue-sharing model between the cabs, Via, and Curb underpins this collaborative effort.
