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Novelist Buys Zombie Game Company
10 Dec, 2025
Summary
- Author of 'The Power' purchased the fitness game Zombies, Run!
- Zombies, Run! uses storytelling to motivate users to exercise.
- The author emphasizes unique human-authored stories over AI.
A bestselling novelist, known for the award-winning 'The Power', has acquired the video game company behind Zombies, Run!. This unique fitness game integrates storytelling within a zombie apocalypse setting, using headphone-delivered narratives to motivate users during exercise. The author highlights the game's strong community and its positive impact on physical health, challenging the negative perception of video games.
The acquisition signals a new direction for the author, who emphasizes the irreplaceable value of human creativity in game writing. They plan to prioritize authentic, emotionally resonant stories over AI-generated content, arguing that storytelling fosters human connection and is essential for creating memorable gaming experiences. This focus aims to enhance the quality and depth of narratives within the Zombies, Run! universe.
Looking ahead, the author envisions expanding the Zombies, Run! narrative possibilities beyond traditional survival themes. Potential new story arcs could involve in-game crafting for a tabletop game, cultivating a post-apocalyptic garden, or establishing a traveling library. This strategic move underscores a belief in the power of games as a serious artistic medium and a significant entertainment industry.
