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Netflix Taps Vertical Video Feed for Mobile Upgrade
21 Jan
Summary
- Netflix will introduce a vertical video feed to its mobile app later this year.
- The new feed will feature clips from original content and video podcasts.
- A similar TV interface redesign in May 2025 faced significant user criticism.
Netflix is preparing for a major overhaul of its mobile user interface, with a new vertical video feed slated for release in late 2026. This upgrade aims to enhance the overall mobile experience by showcasing clips from Netflix's extensive library of original films and series.
The forthcoming feed will also incorporate content from video podcasts, a growing area of investment for the streaming giant. This initiative follows extensive testing of vertical video formats over the past six months.
This mobile redesign comes after a significant UI update for Netflix's TV interface in May 2025, which was met with considerable user backlash. Many users found the changes confusing and disruptive to content discovery.
Company executives have stated that this new mobile feed will serve as a platform for continuous iteration and improvement, adapting to user feedback and evolving content trends.
