Why is Marques Brownlee's app Panels shutting down?

Panels is shutting down because it failed to attract a paying audience large enough to sustain the business.

What happened with the MKBHD Panels app data collection?

The Panels app faced criticism for requesting extensive user data, including location and personal information, at launch.

When will the MKBHD wallpaper app Panels close?

The Panels app will officially shut down on December 31.

Home / Technology / MKBHD's Wallpaper App Panels Shutting Down

MKBHD's Wallpaper App Panels Shutting Down

2 Dec

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Summary

Marques Brownlee's subscription wallpaper app, Panels, will close on December 31.
The app failed to gain a paying audience despite two million downloads.
Panels faced criticism for data collection practices at launch.

MKBHD's Wallpaper App Panels Shutting Down

Marques Brownlee's venture into the app market with his subscription wallpaper app, Panels, is coming to an end. The app will cease operations on December 31, having failed to cultivate a significant paying user base.

Launched in September 2024, Panels achieved over two million wallpaper downloads and topped the iOS App Store's Photos category. However, this popularity did not translate into a viable business, prompting the decision to close.

Concerns were also raised about Panels' initial data collection practices, which sought user location and personally identifying information. Despite attempts to address feedback, the app struggled to overcome its initial perception and a lack of a clear market.

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