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Microsoft's 'Copilot Plus PC' Brand Dies Quietly
25 Sep
Summary
- Microsoft is reportedly dropping the 'Copilot Plus PC' branding.
- New Surface devices meet requirements but won't use the name.
- The Recall feature faced significant criticism and was poorly received.
Microsoft is reportedly phasing out its 'Copilot Plus PC' branding, signaling a potential end to the initiative launched approximately two and a half years ago. New flagship hardware, including the 12-inch Surface Pro and 13-inch Surface Laptop, meets the system requirements for these AI-enhanced machines but will not carry the 'Copilot Plus PC' designation. Company executives have indicated that future computers offering similar AI experiences will likely forgo this branding. This move comes after concerns were raised that most PCs would soon incorporate basic AI hardware, diminishing the distinctiveness of the 'Copilot Plus PC' label. The Recall feature, a key component of these PCs, received negative reception, and users expressed frustration with frequent AI prompts and a dedicated Copilot keyboard key. Microsoft's future hardware strategy may involve Nvidia chips, potentially heralding a new phase for local AI on Windows devices, with an upcoming event scheduled for October 7th to discuss the future of personal AI in computing.
