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Meta Launches Standalone AI Video App, Vibes
5 Feb
Summary
- Meta launched Vibes, an app for AI-generated short videos, last September.
- Vibes will now operate as a standalone app, separate from Meta AI.
- Meta plans to explore subscription models for AI features like Vibes.

Meta confirmed on Thursday that it is testing a standalone application for its AI-generated video creation tool, Vibes. Originally launched last September within the Meta AI app, Vibes allows users to create and share short-form AI videos and discover content from others in a dedicated feed.
The company stated that the move to a standalone app aims to capitalize on the "strong early traction" observed within Meta AI. Vibes offers features for generating videos from scratch or remixing existing content, with options to add visuals, music, and style adjustments before posting. Videos can be shared directly on the Vibes feed, via direct message, or cross-posted to Instagram and Facebook Stories and Reels.
Meta has indicated that user engagement with Vibes has performed well, suggesting a demand for a dedicated platform. In addition to expanding Vibes' reach, Meta is also investigating subscription models for AI features, which could include premium options for enhanced video creation capabilities on Vibes. These subscription tests are anticipated to launch in the coming months.




