Muse App Surges Past 10M Downloads in 40 Days

Meta's AI application, Muse, has achieved remarkable success, recording over 10.9 million downloads globally, with 10.2 million in the United States, within its first 40 days post-launch. This performance positions Muse among a dozen other mobile applications that have reached this download threshold in such a short period.

The app's growth is attributed to Meta's strategic marketing across its extensive family of apps, reaching 3.6 billion daily active users. Significant advertising investment further fueled user acquisition, with a substantial portion of ad spend allocated to promoting Muse.

Muse distinguishes itself with stronger user retention rates than competitors such as ChatGPT, Claude, and Grok. In the U.S., it achieved a 30% 7-day retention rate and 23% 14-day retention rate, outperforming rivals.

Furthermore, Muse saw its daily active users climb to 2.5 million by October 16, marking a 15% week-over-week increase. The AI app also maintained a dominant presence, ranking No. 1 on the U.S. App Store for most of its launch period and consistently on Google Play.

Globally, while ChatGPT had more downloads, Muse's availability is currently limited to the U.S. and Canada, making its domestic success particularly notable. Its performance surpassed that of Grok and Claude in their initial download phases.