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Meta CEO: AI Accelerates App Innovation
30 Jul
Summary
- AI enables Meta to ship new software and test ideas faster.
- Threads has reached 500 million monthly active users.
- Meta is developing LLM-native recommendation systems for new apps.

Meta is accelerating its app development cycle by leveraging artificial intelligence. CEO Mark Zuckerberg revealed that large language models (LLMs) significantly speed up software shipping and the testing of new concepts. This AI-driven approach has already led to the launch of several standalone apps, including Forum and Seller.
Meta's prior attempts at launching new social apps, through initiatives like Creative Labs and the NPE Team, faced challenges in finding a broad audience. However, the company now points to Threads, which has achieved 500 million monthly active users, as a success bolstered by its existing user base and AI-powered recommendations.
The company's CFO noted that LLMs are enhancing recommendation systems by improving content understanding and generating better training data. Furthermore, Meta is developing LLM-native recommendation systems, anticipating they will be crucial for scaling new applications efficiently as they are released. Zuckerberg indicated that more consumer products are anticipated soon.