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Meta Drops AI Feature After Hollywood Outcry
11 Jul
Summary
- Meta removed an AI feature allowing content remixing via user mentions.
- CAA and SAG-AFTRA strongly opposed the AI tool's use of likeness.
- The company cited feedback for the decision to disable the feature.
Meta has ceased offering a controversial feature within its Muse AI photo and video tools following a strong negative reaction from Hollywood. This functionality enabled users to generate AI content by referencing other public Instagram accounts.
The tech giant removed the feature on Friday evening, after it was announced earlier in the week. The intention was to provide a creative tool while allowing users control over their public content. However, the feature faced intense criticism.
Major industry bodies, including CAA and SAG-AFTRA, voiced strong opposition. They asserted that using an individual's name, image, or likeness for AI models requires explicit consent. SAG-AFTRA specifically called for a clear opt-in system, deeming anything less unacceptable.
This swift retraction by Meta echoes a similar incident with OpenAI's Sora app last year. OpenAI faced backlash over IP protections and celebrity likenesses before altering its approach. Meta's decision underscores the growing concerns surrounding AI usage and intellectual property rights.
