How does Meta's new Reels protection tool work?

It automatically scans Facebook and Instagram for copied reels, allowing owners to track, block, or release them.

Can I allow specific accounts to use my Facebook Reels?

Yes, you can add authorized accounts to an 'allow list' within the tool to prevent their content from being flagged.

What happens if someone copies my original Facebook Reel?

You'll be notified and can choose to track the copy, block its visibility, or release your claim on the content.

Home / Technology / Meta Fights Stolen Reels with New Tool

Meta Fights Stolen Reels with New Tool

18 Nov, 2025

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Summary

New tool automatically monitors Facebook and Instagram for copied reels.
Users can track, block, or release detected unauthorized copies.
An 'allow list' lets owners grant permission for specific accounts.

Meta has launched a new mobile tool to empower creators by safeguarding their original Facebook Reels against unauthorized duplication. This innovative feature automatically monitors both Facebook and Instagram platforms for any instances of copied content, providing users with direct control over their intellectual property.

The tool offers three distinct actions for detected matches: track, block, or release. Tracking allows creators to monitor the performance of copied content, while blocking prevents it from being visible. An 'allow list' functionality further refines control, enabling creators to pre-approve specific accounts for content usage.

This content protection system utilizes Meta's established matching technology, optimized for mobile accessibility. It aims to provide a seamless experience for users to manage their creative work, ensuring they retain ownership and can dictate how their Reels are shared across Meta's social networks.