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Meta Expands Subscriptions Beyond Verified Badge
27 Jan
Summary
- Meta will test new subscriptions unlocking exclusive app features.
- Acquired AI agent Manus will be integrated into subscription plans.
- New subscriptions will target a broader audience than Meta Verified.
Meta is set to introduce new subscription tiers for its popular apps, including Instagram, Facebook, and WhatsApp, in the coming months. These premium services will unlock exclusive features and expanded AI capabilities, offering users more control and creative tools while maintaining the core app experiences as free. The company plans to test various subscription features and bundles, with each app offering distinct benefits.
Central to this strategy is the integration of Manus, an AI agent acquired for a reported $2 billion. Manus will be incorporated into Meta products and offered as standalone business subscriptions. Additionally, Meta intends to test subscriptions for AI features like Vibes video generation, moving towards a freemium model for video creation tools.
These upcoming subscriptions will differ from Meta Verified, which is targeted at creators and businesses with benefits like a verified badge and direct support. The new offerings are designed for a broader audience. Meta aims to generate additional revenue, though it faces the challenge of subscription fatigue among users, a market Snap has successfully tapped into with its Snapchat+ service, which boasts over 16 million subscribers.
