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Meta AI Sees 10x Growth in Business Use
30 Apr
Summary
- Business AI conversations surged to 10 million weekly from 1 million.
- Meta expanded AI assistant beta across US, EMEA, APAC, and LATAM.
- Advertisers using Meta's GenAI tools saw over 3% higher conversion rates.
Meta's business AI tools have seen a remarkable increase in usage, facilitating around 10 million conversations per week as of late March. This represents a significant tenfold jump from the 1 million conversations per week recorded at the beginning of the year.
The company recently expanded the beta program for its business AI assistant into the U.S., EMEA, APAC, and LATAM regions. While these tools are currently offered free to small businesses to foster scale, CEO Mark Zuckerberg indicated that Meta plans to develop a long-term monetization strategy.
Muse Spark, Meta's new large language model developed by its Superintelligence Labs, powers these AI capabilities. The company also reported strong performance from its creative AI tools, with over 8 million advertisers utilizing its GenAI ad creative tools. Advertisers testing Meta's video generation feature experienced over 3% higher conversion rates.
Further enhancing its ad offerings, Meta is launching an open beta for Meta Ads AI Connectors this week. This feature will allow advertisers to integrate their Meta ad accounts with AI agents. The company also noted substantial revenue from its apps, totaling $885 million in the quarter, driven by paid messaging and subscriptions.
