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Meta AI Agents Now Shopping for You!
22 Oct
Summary
- Over a quarter of Meta's 10 million Muse users shop via AI.
- Average purchase through AI agents exceeds $200.
- AI agents may soon transact with business AI agents.

Meta CEO Mark Zuckerberg revealed that over a quarter of the company's 10 million Muse users are actively shopping online via the AI agent. These users are spending an average of over $200 per purchase, demonstrating a significant product-market fit for the technology.
This success has prompted Meta to explore deeper AI integration. Zuckerberg envisions a future where personal AI agents communicate directly with business AI agents to complete transactions, potentially bypassing human interaction entirely. The company aims for Muse to scale its revenue significantly.
Further integration is planned with Meta's smart glasses, launching next month, allowing users to access Muse on the go. This aims to provide users with a constant 'personal superintelligence' companion throughout their day.