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Apple's Budget MacBook Neo: Future Leaked
12 Mar
Summary
- MacBook Neo 2 may not feature a touchscreen, defying Chromebook competition.
- OLED MacBook Pro expected this year, OLED Air delayed until 2028-2029.
- Apple aims to seize market share during RAM crisis by absorbing costs.
The future of Apple's budget-friendly MacBook Neo line is becoming clearer, with insights from analyst Ming-Chi Kuo. The anticipated Neo 2 may forgo a touchscreen, a feature common on competing Chromebooks, as Apple focuses on the budget-conscious market.
Beyond the Neo series, Kuo's roadmap indicates Apple will integrate OLED displays into its MacBooks. The MacBook Pro is expected to receive this upgrade this year, potentially followed by the MacBook Air in 2028 or 2029.
Kuo also predicts Apple will strategically use the current memory market turmoil to its advantage. By securing necessary chips and absorbing costs, Apple aims to significantly increase its market share against PC makers and other phone manufacturers.
