Home / Technology / LinkedIn Algorithm: Women Don Mustache to Boost Reach
LinkedIn Algorithm: Women Don Mustache to Boost Reach
3 Dec
Summary
- Women adopted male identities, fake mustaches to test LinkedIn's algorithm.
- Adopting a male persona significantly increased profile reach and engagement.
- LinkedIn claims its algorithm does not use gender as a ranking signal.
A growing number of women on LinkedIn have experimented with adopting male identities, including changing their names and using fake mustaches, to test for algorithmic bias. Many reported a significant increase in their profile's reach and engagement after making these changes, with some seeing engagement levels more than double.
This trend has led to discussions about perceived gendered discrepancies in professional online spaces. While users shared anecdotal evidence of boosted visibility and opportunities, the platform asserts that its algorithms do not incorporate gender as a ranking factor. LinkedIn stated that profile gender changes do not influence content visibility in search or feeds.
Despite LinkedIn's assurances, women who experienced the surge in engagement are now advocating for greater transparency regarding how the platform's algorithm operates. They suggest that unconscious bias may be emerging through data inputs and cultural norms, impacting the perceived professionalism of content and seeking to understand the factors that elevate certain profiles over others.
