Home / Technology / Phoenix Wears AI Future: Smart Glasses Star Power
Phoenix Wears AI Future: Smart Glasses Star Power
6 Nov
Summary
- Joaquin Phoenix stars in Gentle Monster's new AI eyewear campaign.
- The smart glasses use Google's Android XR platform and Gemini AI.
- Pre-orders for the collection begin November 12.
Joaquin Phoenix stars in a new campaign for Gentle Monster's intelligent eyewear, directed by Jonathan Glazer. A teaser for the collection, launching pre-orders on November 12, was released. The short film depicts Phoenix as a salesman encountering strange events, with the smart eyewear enabling him to understand mysterious figures.
This collection is a collaboration between Gentle Monster, Google, and Samsung, built on Google's Android XR platform and powered by its Gemini AI assistant. The glasses offer hands-free help like taking photos and translating conversations.
AI-powered wearables are a growing trend, with Meta and Ray-Ban releasing their second generation of AI glasses. Luxury group Kering is also partnering with Google to develop its own AI eyewear, targeting a 2027 launch for Gucci-branded smart glasses.
Pre-orders for the Gentle Monster Intelligent Eyewear Collection begin November 12. A public preview will be held in New York from November 13 to 23, with registration available on the brand's website.
